Rebuilt motor with roughly 15,000 miles on it.

Price: US $2,500.00 Item location: Dunkirk, Maryland, United States
  • Make: Ford
  • Model: Mustang
  • Type: Convertible
  • Trim: LX 7-UP
  • Year: 1990
  • Mileage: 15,000
  • VIN: 1FACP44E2LF156537
  • Color: Green
  • Engine size: 302/5.0L HO
  • Number of cylinders: 8
  • Transmission: Automatic
  • Interior color: White
  • Options: CD Player, Convertible, Leather Seats
  • Vehicle Title: Clear
  • Want to buy? Contact seller!
Description:

1990 Ford Mustang LX 7-UP

Once upon a time, the 7-Up Bottling Company had a marketing idea--to give away 30 Mustang 5.0L LX convertibles, all painted Deep Emerald Green, in a "nothing but net" type contest at the 1990 National Collegiate Athletic Association (NCAA) basketball finals. If you qualified for the contest and could sink the ball from center court, you'd get to drive one of these Mustang convertibles home. However, at the 11th hour, the contest was canceled, leaving Ford with an unrealized concept.

At the same time, Mustang enthusiasts were bugging Ford for a 25th Anniversary model. As the end of 1989 loomed, Ford was feeling the pressure to celebrate the 25th, yet had nothing in the pipeline. A decision to stick "25th Anniversary" emblems on Mustang dashboards that year didn't impress anyone. About the time 7-Up canceled its college basketball giveaway, the Emerald Green paint was drying on two of the new convertibles at the Dearborn assembly plant. It was December of 1989.

Ford decided to take this adversity and turn it into prosperity. As it had done 20 years earlier with the failed American Raceways International pace car turned Twister Special Mach 1s and Torinos, Ford took the chloroformed 7-Up marketing effort and spun it into a sales stimulator of its own as the '90 Limited Edition Mustang convertible. Though Ford never really called this car a 25th Anniversary model, for better or worse, that's what it was. And that's the way enthusiasts treat this car today.

  • The '90 Mustang Limited Edition convertibles are called "7-Up cars" today because the program came out of 7-Up's canceled Mustang give-away contest
  • Ford planned to build 5,000 Limited Edition convertibles for '90; only 4,103 were produced
  • All Limited Edition convertibles were LX models with 5.0L engine, Emerald Green Clearcoat Metallic paint, white leather interior, white top, handling suspension, and power accessories
  • 1,360 came with the five-speed manual; 2,743 had automatic overdrive
  • 261 were exported
  • 201 have been documented by the 1990 Limited Edition Mustang Convertible Registry